Articles tagged “advertising”

Luckily for American, the vast majority of ad watchers won't make the same connections between Hamm and the second season of "Mad Men." They'll just be thinking about the Hamm.

Airlines' websites, apps and kiosks are media assets, and this partnership signals that Delta is beginning to try to think of itself as a publisher. But what does it mean when the parent company of the "truth in travel brand" is looking to an airline for profits?

Priceline isn’t just making its message younger and more mobile-friendly -- it’s making sure the Negotiator legacy lives on, even after Shatner is gone.

Airline and destination ads might not be sexy on their own, but team them up with sports celebrities or films with a cult following, and suddenly a whole lot more people are paying attention.

Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.

The hiring doesn't mean that Facebook will be getting into travel transactions any time soon, but it does want to fine-tune its message to the travel industry.

Pop-up ads, even using William Shatner's popular character are bound to turn off consumers.

It’s rare to see the companies so blatantly go toe-to-toe over their global competition, but neither ad touches on what’s most important to customers – seat room and comfort.

The ASA's ruling is ridiculous. It's a shame the UK has such stringent limits on speech.

Philippines is a popular destination on its own, but associating its beaches and culture with more well-known locations is a means to increasing awareness amidst a global audience.