Articles tagged “advertising”

Travora management ran the company into the ground, and its consumer sites languished and will die.

A few travel companies can afford a Super Bowl ad at $3.8 million for 30 seconds, but is it really worth it? Perhaps, as they can be part of integrated, digital marketing campaigns, but no travel companies bit on that premise this year.

If Jamaicans aren't insulted by the ad and can get some tourism benefit from it, then it's all good. Jamaica, no problem.

This week’s roundup really showcases how every element of a video from the music and transition speeds to choosing between visuals of people or landscapes sets the tone for a destination or activity.

Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.

Luckily for American, the vast majority of ad watchers won't make the same connections between Hamm and the second season of "Mad Men." They'll just be thinking about the Hamm.

Airlines' websites, apps and kiosks are media assets, and this partnership signals that Delta is beginning to try to think of itself as a publisher. But what does it mean when the parent company of the "truth in travel brand" is looking to an airline for profits?

Priceline isn’t just making its message younger and more mobile-friendly -- it’s making sure the Negotiator legacy lives on, even after Shatner is gone.

Airline and destination ads might not be sexy on their own, but team them up with sports celebrities or films with a cult following, and suddenly a whole lot more people are paying attention.

Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.