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Visit Scotland creates meme of cardigan-clad Shetland ponies for new ad campaign

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Skift Take

Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.

— Samantha Shankman

In order to drum up some interest amongst tourists, the national tourist board of Scotland recently conducted a lighthearted photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans.

The ponies, named Fivla and Vitamin, pose peacefully in the gorgeous Scottish landscape while sporting their one-of-a-kind red and brown sweaters. The outfits were custom-crafted out of Shetland wool by a local knitter named Doreen Brown.

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New Skift Research Project: The 2017 Digital Transformation Report

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