Articles tagged “advertising”

Skift Originals

Travora trims staff, phases out NileGuide and TravelMuse, and readies app launch

Travora's shift into publishing on its own follows media/advertising trends, but its disappointing results in mobile and downsizing may foreshadow new challenges ahead.

Dennis Schaal, Skift | 12 years ago

SkiftX

“Incrediburgh” tourism campaign criticized by local Scottish politicians

Between this and Suffolk’s “curious county,” UK’s tourism campaigns are coming under harsh criticism from parties too absorbed in city pride to see the value in even a silly campaign.

The Daily Telegraph | 12 years ago

Online Travel

Location-based startup Glassmap white labels its mobile platform for businesses

Mobile devices track not only where consumers go, but what they are thinking and reading. Glassmap’s technology allows small businesses to access all that data for over 2.5 million users.

Skift | 12 years ago

Business Travel

Visit Florida is looking for a new CEO to fill Chris Thompson’s big shoes

With a new ad campaign coming up fast, the marketing corporation will likely be doing a bit of poaching of a successful, up-and-coming state tourism director who has the political savvy to handle Florida's big-league environment.

Skift | 12 years ago

Airlines

Virgin America reinforces brand message in Xerox commercial

With its omnipresent Wi-Fi and spacious seats, Virgin America strives to be cool, and this Xerox commercial effectively emphasizes that brand message in a humorous way.

Dennis Schaal, Skift | 12 years ago

Hotels

Despite Room Key’s collective hotel wisdom, its marketing and booking strategy is convoluted

Room Key is trying to lure nonbookers at hotel chain websites, bring them to Room Key, and then pass them back to hotel websites to make their reservations. It's a very complicated journey, but these hotel-brand founders have considerable clout.

Dennis Schaal, Skift | 12 years ago

Online Travel

Samsung’s new ads ridicule hype surrounding iPhone 5 release

Airlines

SkiftAds: Security bins get ad makeover at Atlanta’s international airport

Bin ads are nothing new, but the TSA would be clever to get more airports working with advertisers to cut costs on security equipment. A Victoria's Secret sponsored backscatter X-ray machine anyone?

Skift | 12 years ago

Skift Originals

SkiftAds: Kayak’s new commercial fails to charm either the ladies or the gentlemen

Kayak's advertising agency obviously knows more about commercials than we do. In 2010 a Kayak spot featured sexy Mandy cavorting on a pier while the latest ad features a crooner who's way past his prime. See one and done.

Dennis Schaal, Skift | 12 years ago

Airlines

United launches new ad campaign boasting award seat availability

United’s new ad appeals to the growing number of fliers with few mileage points that hope to snag a free seat. But fliers should be aware that the claim is based on a single survey and only stands up when compared to U.S. carriers.

Skift | 12 years ago