Articles tagged “advertising”

In a December interview, TripAdvisor CEO Steve Kaufer said, "Lord, I hope it works," referring to the ad campaign. It's possible that some divine or earthly intervention may be called for early this year to resurrect the campaign.

Expedia and Travelocity are now strategic partners, but they still will compete against each other to a certain extent. That's where Hotwire, an Expedia subsidiary, fits in. Hotwire is advertising to the world that its hotel deals are better than Travelocity's -- and, by extension, Expedia's. It's the travel industry. Get it?

Did Uber's valuation just tick up a billion dollars or so? Google's patent for transportation-aware restaurant ads coupled with free taxi service turns online ads into a concierge service of sorts that will deepen ties between taxi services and restaurants and other businesses.

Kayak's motto is "search one and done." However, it isn't done when it comes to annoying people who don't share its sense of humor. Or humour.

The HomeAway suit against Airbnb ended with no attorneys' fees being paid to the other side, a withdrawn advertising campaign, and perhaps some hurt feelings. All's well that end's well, but the two companies are on a collision course that won't be resolved in a courtroom.

Damn, if the UK's Advertising Standards Authority can't take a joke … Meanwhile, Kayak's Brain Surgery ad is obviously working and that's why the company brought it back.

If advertisers find Twitter's new tailored audiences advertising product effective, you can expect a whole lot more of it. This retargeting could be a perfect fit for tours and activities companies as they try to sell tours while travelers are in-destination and looking for something to do. Or how about a car rental offer served up just as someone debarks a flight? These sorts of things are coming.

Brand loyalty in the travel industry has been an achilles heel with few being able to engender much of it. Miles and points are great, but it will be the experience, as well, that will make people keep coming back for more.

Should we view Spirit Airlines as the corporately responsible greenest U.S. airline or as the best gutter marketer in travel? Despite the mixed marketing messages, Spirit is following both tracks in becoming a highly successfu airline, and the envy of many of its peers.

Is Facebook's reputation as a marketing vehicle for travel brands in jeopardy? It looks like Facebook's advertising challenges go beyond monetizing mobile -- Google can capture a traveler in shopping mode, but that's harder for Facebook to do.