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Articles tagged “advertising”

Hotels

Super Bowl ads: Travel brands are no-shows, but Priceline shows up for the pre-game

A few travel companies can afford a Super Bowl ad at $3.8 million for 30 seconds, but is it really worth it? Perhaps, as they can be part of integrated, digital marketing campaigns, but no travel companies bit on that premise this year.

Dennis Schaal, Skift | 11 years ago

Super Bowl ads: Travel brands are no-shows, but Priceline shows up for the pre-game

Media and PR

Jamaica shrugs off controversial Volkswagen Super Bowl ad and sees tourism benefit

If Jamaicans aren't insulted by the ad and can get some tourism benefit from it, then it's all good. Jamaica, no problem.

David McFadden, Associated Press | 11 years ago

Jamaica shrugs off controversial Volkswagen Super Bowl ad and sees tourism benefit

Media and PR

SkiftAds of the Week: Scotland, Gecko Tours, Carnival Cruises, and Newfoundland

This week’s roundup really showcases how every element of a video from the music and transition speeds to choosing between visuals of people or landscapes sets the tone for a destination or activity.

Samantha Shankman, Skift | 11 years ago

SkiftAds of the Week: Scotland, Gecko Tours, Carnival Cruises, and Newfoundland

SkiftX

Visit Scotland creates meme of cardigan-clad Shetland ponies for new ad campaign

Turkish Airlines pimps out famous athletes, Air New Zealand sets up its pervy puppet with Lohan, Norway plays off Edvard Munch’s Scream, and so go travel companies’ viral ad attempts.

Skift | 11 years ago

Visit Scotland creates meme of cardigan-clad Shetland ponies for new ad campaign

Airlines

Is American a little Mad to use Jon Hamm in its new campaign?

Luckily for American, the vast majority of ad watchers won't make the same connections between Hamm and the second season of "Mad Men." They'll just be thinking about the Hamm.

Matt Creamer, AdAge | 11 years ago

Is American a little Mad to use Jon Hamm in its new campaign?

Airlines

Conde Nast to sell advertising for Delta Air Lines on airline’s website and apps

Airlines' websites, apps and kiosks are media assets, and this partnership signals that Delta is beginning to try to think of itself as a publisher. But what does it mean when the parent company of the "truth in travel brand" is looking to an airline for profits?

Skift | 11 years ago

Online Travel

SkiftAds: Priceline’s Negotiator has a daughter, and she’s armed with a smartphone

Priceline isn’t just making its message younger and more mobile-friendly -- it’s making sure the Negotiator legacy lives on, even after Shatner is gone.

Lynn Elber, Associated Press | 11 years ago

SkiftAds: Priceline’s Negotiator has a daughter, and she’s armed with a smartphone

Skift Originals

Turkish Airlines celebrates signing Messi with a Kobe Bryant showdown ad

Airline and destination ads might not be sexy on their own, but team them up with sports celebrities or films with a cult following, and suddenly a whole lot more people are paying attention.

Samantha Shankman, Skift | 11 years ago

Turkish Airlines celebrates signing Messi with a Kobe Bryant showdown ad

Skift Originals

SkiftAds: The most viral travel video ads of 2012

Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.

Samantha Shankman, Skift | 11 years ago

SkiftAds: The most viral travel video ads of 2012

Online Travel

Facebook hires its first head of travel, Lee McCabe

The hiring doesn't mean that Facebook will be getting into travel transactions any time soon, but it does want to fine-tune its message to the travel industry.

Dennis Schaal , Skift | 11 years ago

Facebook hires its first head of travel, Lee McCabe