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Articles tagged “advertising”

Media and PR

TripAdvisor Targets Brazil in Its First Latin American TV Advertising

TripAdvisor has worked out some of the kinks in its earlier TV ad campaigns and now is setting its sights on additional advertising in the U.S., France and Australia, and new ads in Brazil and the UK. Big potential market, Brazil.

Dennis Schaal, Skift | 10 years ago

TripAdvisor Targets Brazil in Its First Latin American TV Advertising

Online Travel

Brand USA Whistleblower Lawsuit Challenges Cooperative Advertising Agreements

Were contributions from the travel industry to Brand USA intended to go directly back to the contributing company, at a 30 percent or greater premium, instead of funding broader marketing campaigns to promote inbound tourism to the U.S? That is part of what this lawsuit is about.

Dennis Schaal, Skift | 10 years ago

Brand USA Whistleblower Lawsuit Challenges Cooperative Advertising Agreements

Online Travel

Future of Travel Booking: Highlights From Priceline Group CEO Interview

One of Google's largest customers, the Priceline Group, loves Google but what's love got to do with it? Google isn't growing fast enough to meet Booking.com's needs so the company turned to data-challenged TV advertising to cope with the demand-generation gap.

Dennis Schaal, Skift | 10 years ago

Future of Travel Booking: Highlights From Priceline Group CEO Interview

Media and PR

Google Finds Ways To Profit From Booking Sites’ TV Advertising

The empire strikes back. Google is experimenting with new ways to monetize users who may search for a brand after viewing an online travel agency's TV commercial. The online travel agencies, meanwhile, will continue to look for ways to reduce their dependence on Google.

Dennis Schaal, Skift | 10 years ago

Google Finds Ways To Profit From Booking Sites’ TV Advertising

Hotels

Confused Hotels Are Slow to Sign Up for TripAdvisor Instant Booking

Are hotels really confused about TripAdvisor Instant Booking? That's hard to believe when talking about major chains. Instead, perhaps hotels aren't eager to make the powerful TripAdvisor even more mighty.

Dennis Schaal, Skift | 10 years ago

Confused Hotels Are Slow to Sign Up for TripAdvisor Instant Booking

Airlines

NYC & Company Expands Neighborhood Campaign to JFK Airport

New York City is taking impressive strides with its latest campaign push. Reaching out to the millions of travelers at JFK Airport is a smart, if not obvious, choice.

Samantha Shankman, Skift | 10 years ago

NYC & Company Expands Neighborhood Campaign to JFK Airport

Online Travel

Priceline ‘Breakthrough’ in Reducing Dependence on Google

Priceline Group CEO Darren Huston isn't exactly weaning the company off Google, but Priceline is reducing its dependence on Google AdWords in key markets through TV advertising. That is a very significant shift, and a long-term challenge to Google as other brands take to offline advertising.

Dennis Schaal, Skift | 10 years ago

Priceline ‘Breakthrough’ in Reducing Dependence on Google

Media and PR

CheapOair’s TV Ad Pitchman Inspired by the Trivago Guy

You can see travel advertisers on TV trying to create memorable characters. There's Priceline's The Negotiator and attempts by Trivago with the Trivago Guy and Hotels.com with Captain Obvious. It's a very tough thing to do, and CheapOair is trying to take a shortcut.

Dennis Schaal, Skift | 10 years ago

CheapOair’s TV Ad Pitchman Inspired by the Trivago Guy

Media and PR

TripAdvisor Turns to User-Generated Content for Latest Advertising Campaign

TripAdvisor doesn't actually come out a loser when its users' ads trump its own. User-created ads fit right in with TripAdvisor's value proposition and culture. After all, this is a company where each version of its homepage contains a snippet from a user's review, and Fargo could soon make it to TV screens near you.

Dennis Schaal, Skift | 10 years ago

TripAdvisor Turns to User-Generated Content for Latest Advertising Campaign

Media and PR

The Former Orient-Express Hotel Brand Touts Experience in First Ad Campaign As Belmond

The copy-heavy Belmond hotels print advertising campaign, its first, is an interesting experiment for the new brand. It is inspirational and experiential, but will it resonate with today's on-the-go, smartphone-in-hand travelers? We'll see.

Dennis Schaal, Skift | 10 years ago

The Former Orient-Express Hotel Brand Touts Experience in First Ad Campaign As Belmond