Animal Planet's new series takes notes from popular online content, which largely consists of adventurers and athletes taking their own videos and sharing them with the world resulting in more relaxed, authentic content that viewers seek and connect with.
Abercrombie & Kent may have been one of the first companies to capitalize on experiential travel but it has since become a mainstream phenomenon sought after by travelers of all spend levels. Companies across all sectors can learn from Abercrombie & Kent's decades-long success.
Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.
Ziplines are a growing activity for travelers who want to get out there and experience the natural wonders of the destination, whether it is a national park or a decades-old farm in Hawaii.
Deeper, authentic travel is whatever the consumer demands, and brands need to understand consumers' needs using data. Get the report to get deeper insights.
The most forward-thinking travel brands are delivering these types of experiences by focusing on three things above all else: inspiration, personalization and a path toward self-discovery. Are you one of them? Understand the trend, download this free report.
Hey, this is adventure travel via a zip line at a Las Vegas hotel and casino. Travelers can get a break from gambling in the casino and take their chances on the zip line.
Adventure travel is big, and zip line courses offer a very different and active way to see the sites above the teeming masses. And, can you believe it? There is already a standards organization for zip lines, showing they have truly arrived.
The avalanche highlighted the disproportionate risk that Sherpas takes in helping tourists scale the mountain and many hope the incident and subsequent boycott will lead to improved working conditions and pay for the guides.
Although the avalanche could have easily occurred amid foreign climbers, the Sherpas' income and risk level relative to what foreigners pay for the experience is an imbalance that persists throughout the global tourism economy.