Articles tagged “adobe”

While the growth in summer online travel spending will decline in the U.S. this year compared to 2016, it's not all doom and gloom for the U.S. travel industry.

Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.

SkiftX went to Bellagio and ARIA in Las Vegas to get a behind-the-scenes look at how a major corporate event comes to life and how smart meeting planners are thinking about the future of event design.

More brands are learning how to effectively engage travelers across devices, understand the communication needs for different channels, and deliver better experiences for their customers through targeted personalization.

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

Social media is rapidly becoming one of the travel industry’s most important channels for customer service, but there's no one-size-fits-all approach. From automated chat bots to digital concierge services, find out what's working for top travel brands.

From robot concierges to mobile check-in tools, there's no shortage of hyped technologies filtering their way onto hotel properties. But are they actually adding value to the guest experience?

From smartphones and tablets to wearable technology, the rise of Internet-connected devices is changing the way we travel.

It takes a lot of interconnected technology to power personalization efforts for travel brands. In this post, Epsilon offers a practical guide to getting started.

Despite the rapid shifts already caused by mobile, even bigger changes are on the horizon as voice search, artificial intelligence, and conversational messaging are transforming how travelers interact with travel brands. While there is a lot of excitement around the promise of each of these technologies, we now face the challenge of implementing them.