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Articles tagged “adobe”

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Online Travel

How Travel Brands Can Internalize a Culture of Innovation

It's not enough for a company to have it's heart set on building the latest “disruptive” form of technology — they must first create an organization-wide culture of innovation.

Adobe + Skift | 8 years ago

How Travel Brands Can Internalize a Culture of Innovation
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Hotels

Digital Transformation Brief: Wyndham CMO Convinced Mobile And Personalization Will Help Fill Beds

The role of the CMO has evolved, shifting from a position that was once squarely focused on marketing to one faced with tackling digital challenges on a daily basis.

Adobe + Skift | 8 years ago

Digital Transformation Brief: Wyndham CMO Convinced Mobile And Personalization Will Help Fill Beds
Free Read

Online Travel

The Link Between Travel Booking and Personalized Messaging

Driving personalization in the digital environment is challenging, but it’s vital in order to keep up with travelers’ demands for mobility.

Epsilon + Skift | 8 years ago

The Link Between Travel Booking and Personalized Messaging
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Skift Originals

Video: Adobe’s Head of Industry Strategy on Creating the Next Golden Age of Travel

Michael Klein spoke about the need to simplify user experience and why integrating digital experiences at physical locations is key for creating an integrated strategy.

Adobe + Skift | 8 years ago

Video: Adobe’s Head of Industry Strategy on Creating the Next Golden Age of Travel

Online Travel

Travel and Hospitality Personalization Is Not a Destination, It’s a Journey

"One of the recurring pitfalls in personalization deployments is attacking the problem in silos and not through an integrated marketing team that includes the data analyst, IT expert, creative professional, sales, and marketing in one cohesive and coordinated group."

Mohammad Gaber, Skift | 9 years ago

Travel and Hospitality Personalization Is Not a Destination, It’s a Journey
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Airlines

The Emergence of Self-Service Screens is Changing Interactions on Planes and at Airports

Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler’s needs has become a must. Download this FREE report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.

Adobe + Skift | 9 years ago

The Emergence of Self-Service Screens is Changing Interactions on Planes and at Airports

Online Travel

What Each Generation Will Spend This Summer on Vacations in the U.S.

It's an all-around red letter forecast for U.S. summer travel spending this year as travelers enjoy cheaper gas prices and a stronger dollar compared to previous summers.

Dan Peltier, Skift | 9 years ago

What Each Generation Will Spend This Summer on Vacations in the U.S.

Hotels

Rethinking Hotel Communications for a Multi-Screen World

Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler’s needs has become a must. Download this FREE report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.

Skift, James O'Brien | 9 years ago

Rethinking Hotel Communications for a Multi-Screen World

Online Travel

New Free Skift Report: Travel Brands in a Multi-Screen World

Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler's needs has become a must. Download this report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.

Rafat Ali | 9 years ago

New Free Skift Report: Travel Brands in a Multi-Screen World