In an age where information and entertainment is never more than a smartphone click away, conference planners face the difficult challenge of keeping audiences engaged. How should the future of attendee-first event design take shape?

Skift went to Las Vegas to see first-hand how event experts at Bellagio and ARIA worked with Adobe to develop multidisciplinary programming, immersive environments, and seamless experiences during Adobe’s Worldwide Sales Conference.

We also met with SkiftX Editor Greg Oates, who deciphers these strategies around the emerging 2017 Megatrend: The Festivialization of Meetings and Events.