Airbnb's capability for growth is much greater than any traditional hotel chain but it can also disappear faster than you can type "enforcement of municipal zoning and/or condo board rules."
Accor realizes that digital services are a strategic imperative for its hotels and the hotel industry in general and the hotel group is doing all it can to bring those skills in-house.
It sometimes take an outsider to identify the mistakes of the past, challenges of the present and game plan for the future. Bazin succinctly describes his perspective on the industry and how he plans to take a multi-national, multi-brand corporation into the future.
Does Accor's new streamlined check-in process in practice as advertised? We're not sure, but it potentially is a great way to personalise service and make a lasting impression with the guest.
In today's global world, it's not enough to simply transplant a brand concept in a new country and call it expansion. Brands need to find the balance between maintaining their core principles and adopting to local expectations that resonate with their targeted customers.
For a company with few physical assets, Airbnb demands a high value for its listings. But this value reveals more about how the lodging economy is evolving more than it tells us about what the sharing economy leader is really worth.
The term "bleisure" is what some travel experts would describe as "sterrible" (a combo of "silly" and "terrible") and simply "lunimaginative" ("lazy" meets "unimaginative").