Accor Acquires Fastbooking to Enhance Hotels' Digital Performance

Skift Take

Accor realizes that digital services are a strategic imperative for its hotels and the hotel industry in general and the hotel group is doing all it can to bring those skills in-house.

While companies such as Booking.com and Alibaba invest in providing digital services to hotels, Paris-based Accor decided to bring these skills in-house by acquiring France-based Fastbooking.

Fastbooking counts some 4,000 hotels, mostly in Europe and Asia, as customers and provides them with website development, marketing and channel management services.

Accor CEO Sébastien Bazin said the acquisition of Fastbooking, which follows its acquisition of itinerary-management service Wipolo in October, will help to accelerate the hotel group’s digital strategy. Accor didn’t disclose the terms of the Fastbooking acquisition.

Dennis Schaal

April 20th, 2015 at 8:00 PM EDT

Tags: accor

Photo Credit: A Fastbooking session for hoteliers on website development in Kuala Lumpur, Malaysia, on April 1, 2015 Fastbooking

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Accor Acquires Fastbooking to Enhance Hotels’ Digital Performance

Skift Take

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First read is on us.
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First read is on us.

Accor Acquires Fastbooking to Enhance Hotels’ Digital Performance

Skift Take

Up Next

Booking Holdings Laid Off 60 Employees at B2B Arm as It Resets Priorities

Senators Grill Airline Executives Over Junk Fees

Air Canada Toughens Bag and Seat Rules for Basic Economy Travelers

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Hyatt Exec Explains Soft Brand Strategy With Boutique Luxury Hotels

First read is on us.Subscribe to read more essential travel industry news.

First read is on us.
Subscribe to read more essential travel industry news.