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Accor realizes that digital services are a strategic imperative for its hotels and the hotel industry in general and the hotel group is doing all it can to bring those skills in-house.

While companies such as Booking.com and Alibaba invest in providing digital services to hotels, Paris-based Accor decided to bring these skills in-house by acquiring France-based Fastbooking.

Fastbooking counts some 4,000 hotels, mostly in Europe and Asia, as customers and provides them with website development, marketing and channel management services.

Accor CEO S├ębastien Bazin said the acquisition of Fastbooking, which follows its acquisition of itinerary-management service Wipolo in October, will help to accelerate the hotel group’s digital strategy. Accor didn’t disclose the terms of the Fastbooking acquisition.

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Tags: accor

Photo credit: A Fastbooking session for hoteliers on website development in Kuala Lumpur, Malaysia, on April 1, 2015 Fastbooking

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