Articles tagged “accor”

Hotel CEOs realize that if tourism to the U.S. drops, it could have a significant adverse impact not only on their own businesses but the industry, and the economy, as a whole.

Everyone in hospitality, it seems, is focusing on more wellness offerings, whether through mergers and acquisitions, partnerships, or enhanced programming — but what do the wellness vets think? Does this trend have staying power or is it just a fad?

In its attempt to own more of the traveler experience from start to finish, AccorHotels is leveraging the power of its loyalty program — something its peers, no doubt, will also want to do going forward.

Honestly, we're just wondering what's on their list of things to buy up next.

AccorHotels is buying up and/or investing in a lot of other companies in its pursuit to become an entirely new breed of hotel company.

Seriously, though: Do we need to start publishing a weekly column called "What AccorHotels Bought and/or Invested in This Week?"

Does anyone else here feel like Airbnb and Accor are neck and neck in their attempts to become the next "super brand of travel?"

Will Oasis and other alternative accommodations players' arguably steadier, slower, and more curated approaches to scale pay off in the long term? Or will the speed and scale of bigger players like Airbnb win out in the end?

While it might seem like AccorHotels is spending money just for the sake of it, this deal seems to make strategic sense as it complements its existing operations, while at the same time offering something new for its food and beverage and events operations.

Will Accor-Banyan Tree be the model for Asian hotel groups to grow globally without losing their independence and brand value? The devil may be in the execution. Hoteliers are watching how this works out and many believe it could be tough-going.