Wellness Executives Question Hotel Chains’ Capabilities in the Sector
Photo Credit: Six Senses Hotels CEO Neil Jacobs is paying close attention to the increased focus on wellness in the hospitality sector. Six Senses Hotels Resorts Spas / Six Senses Hotels
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Everyone in hospitality, it seems, is focusing on more wellness offerings, whether through mergers and acquisitions, partnerships, or enhanced programming — but what do the wellness vets think? Does this trend have staying power or is it just a fad?
Wellness is one of those catchall terms that encompasses a number of things: health, fitness, nutrition, mindfulness, you name it. But it's also a sector that's being closely watched by many of the biggest names in the hospitality industry, too, as well as destinations such as Beverly Hills, California.
Earlier this year, for example, Hyatt purchased Miraval Group for $375 million in an effort to expand the company into "adjacent spaces," according to Hyatt CEO Mark Hoplamazian. Miraval is a wellness resort and spa company best known for its destination Miraval Arizona Resort & Spa in Tucson, Arizona, and Hyatt has big plans to incorporate Miraval programming throughout its portfolio of brands.
In December, AccorHotels announced it had formed a strategic partnership with Banyan Tree, a Singapore-based company known for its luxury properties and spa offerings.
Veteran wellness/hospitality executives think the time is right for the industry to focus on this part of the g
