Skift Hospitality and Marketing Summit: Finding a Long-Term Recovery Strategy
Photo Credit: Hotel leaders have every reason to celebrate surging leisure travel demand, but they have to start thinking beyond and into corporate and convention bookings. Wikimedia / Gayinspandex1
Skift Take
Summer travel demand is a much-needed boost to struggling hotels, but we want to hear recovery strategies beyond the next three months. Leisure travel demand doesn’t benefit everyone, so how does the entire industry advance? Find out at next week’s Skift Hospitality & Marketing Summit.
Many hotel owners are just beginning to feel the crashing wave of summer travel demand, with occupancy rates soaring from leisure travelers in the U.S. over Memorial Day and even business travel picking up in China.
But don’t spend too much time basking in the pockets of surging summer occupancy and demand. Summer is only three months, and hotel owners and operators need to capitalize on ways to grow beyond Labor Day.
We’ll be looking for insights and forecasts from all the leading hospitality experts featured across a line-up of candid conversations with Skift reporters and editors at the Skift Hospitality & Marketing Summit June 16. You can find the full list of speakers and summit agenda here.
The industry likes to focus on the expectation of an extraordinarily busy summer travel season and how that pro
