Accor will replace its legacy in-house platform with Amadeus's newest central reservation system over the next few years. The goal is to help reduce the hotel giant's reliance on costly online travel agencies by broadening the channels it can sell rooms on.
Accor’s strategic interest in India is driven by the country’s demographic potential, significant supply-demand gap in branded hotel rooms, and improving travel infrastructure.
Accor has opened its 700th hotel in China, the Sofitel Shanghai North Bund, coinciding with the Sofitel brand's 60th anniversary and the China-France Year of Culture and Tourism.
Indian weddings mean big money. The Indian government is aiming to harness India's cultural diversity and vast offerings to promote the country as the preferred domestic and international wedding destination.
The Paris-based hotel giant is showering travel advisors with points, perks, and online tools. The goal is to inspire loyalty for bookings of its poshest brands, from Raffles to SLS—all while keeping those pesky online travel agency fees at bay.