Savvy travel marketers understand that using virtual reality isn't enough. This technology demands new, compelling content that suits the medium.
Craft Beer is big business in America with a proven ability engage a new travel consumer who will spend added dollars to visit local neighborhoods and beer-themed events.
It's no secret that Boeing has been having a tough time selling 747s. But for how long will the company keep trying?
U.S. airlines may not like it, but there's a good chance Norwegian will win in arbitration.
Albuquerque has a great opportunity to take advantage of New Mexico's high-tech knowledge base and the glam appeal of Virgin Galactic, but it needs to separate its messaging between the leisure and group markets.
JetBlue is an airline on the move. But will it eventually expand to Europe? It could happen - and relatively soon.
The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.
Not all hotel loyalty member rates are created equal, and it pays to read the fine print.
Can we now say that the radical evolution of loyalty and premium upgrade is nearly complete?
Given how crummy some airline websites are, it makes sense EasyJet is not looking to competitors for digital inspiration.