Skift Originals

TripAdvisor’s TV-Heavy Marketing and 8 Other Digital Trends This Week

TripAdvisor’s TV-Heavy Marketing and 8 Other Digital Trends This Week

Sarah Enelow, Skift

This week in digital news, TripAdvisor reported fourth-quarter earnings and we dug into their TV advertising strategy, which involves leaning away from online marketing — bad news for Google.

7 hours ago

Airbnb’s New Tier of Select Properties and 7 Other Hospitality Trends This Week

Airbnb’s New Tier of Select Properties and 7 Other Hospitality Trends This Week

Sarah Enelow, Skift

This week in hospitality, the fact that it's earnings season is just the beginning. Airbnb is launching a new tier of select properties and Wyndham is selling its European vacation rental business.

13 hours ago

Norwegian Air’s Expansion and 5 Other Aviation Trends This Week

Norwegian Air’s Expansion and 5 Other Aviation Trends This Week

Sarah Enelow, Skift

This week in aviation, earnings are under way and Norwegian is hoping for a brighter 2018 bolstered by pilot recruitment and route development.

1 day ago

Hotel and Cruise Sustainability Innovators That Should Be Household Names

Hotel and Cruise Sustainability Innovators That Should Be Household Names

Colin Nagy, Skift

Experience and sustainability are losing their equity as more brands cynically pile on. These are examples of emerging, global brands with depth to their practices. Intrepid travelers should take note.

1 day ago

Los Angeles Takes Its New Campaign to Hulu and 10 Other Tourism Trends This Week

Los Angeles Takes Its New Campaign to Hulu and 10 Other Tourism Trends This Week

Sarah Enelow, Skift

This week in tourism, we saw TUI digging into blockchain and tours and activities, and Los Angeles rebooted its "Everyone Is Welcome" campaign on Hulu.

1 day ago

HotelTonight CEO Chides Big Competitors for Misguided Priorities

HotelTonight CEO Chides Big Competitors for Misguided Priorities

Sarah Enelow, Skift

HotelTonight made a smart move by expanding beyond last-minute bookings. So far, the company's willingness to tweak its product and roll with the punches is paying off with profitability.

2 days ago

WeTravel Raises $2 Million: Travel Startup Funding This Week

WeTravel Raises $2 Million: Travel Startup Funding This Week

Dan Peltier, Skift

WeTravel finds itself in a competitive payments market. The company had a good first year, and expanding to larger travel companies is likely on its to-do list.

3 days ago

Travel Megatrends 2018: Latin America Will Take Nation Branding to New Extremes

Travel Megatrends 2018: Latin America Will Take Nation Branding to New Extremes

Luke Bujarski , Skift

Latin America’s tourist destinations have excelled at nation branding by creating vibrant and colorful content to entice travelers. In 2018, the region’s tourism offices will get more savvy with their digital marketing efforts as the visitor economy grows in importance.

3 days ago

Big Merger Puts Amex GBT in the Expedia and Priceline Neighborhood

Big Merger Puts Amex GBT in the Expedia and Priceline Neighborhood

Andrew Sheivachman, Skift

Consolidation has been expected across corporate travel, but it was surprising to see American Express Global Business Travel emerge as a buyer so soon after its integration of KDS. As business travel has gone increasingly global, the combination with Hogg Robinson would be in a good spot to service clients across the world.

3 days ago

Marriott CEO Details How the Company Messed Up in China

Marriott CEO Details How the Company Messed Up in China

Deanna Ting, Skift

If there's anything for other businesses to learn about this snafu, it's this: Don't mess with China.

3 days ago

Hyatt Is Pursuing Its ‘Asset-Lighter’ Strategy With Plan to Sell More Properties

Hyatt Is Pursuing Its ‘Asset-Lighter’ Strategy With Plan to Sell More Properties

Brian Sumers, Skift

It's hard to predict where markets will go, but it seems Hyatt is selling these two properties at an opportune time. How much higher can hotel real estate prices go?

3 days ago

Norwegian Air Plans to Move On From a Terrible 2017 With Fleet Expansion

Norwegian Air Plans to Move On From a Terrible 2017 With Fleet Expansion

Patrick Whyte, Skift

Norwegian's critics say it is overstretched and unprofitable. So how does the airline counter this? By ramping up its expansion, of course.

3 days ago