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Travel Marketers Aim for Compelling Virtual Reality Content

Savvy travel marketers understand that using virtual reality isn't enough. This technology demands new, compelling content that suits the medium.

Travel on Tap: The Rise of Craft Beer Tourism

Craft Beer is big business in America with a proven ability engage a new travel consumer who will spend added dollars to visit local neighborhoods and beer-themed events.

Boeing Suggests it May Not Produce the 747 Forever

It's no secret that Boeing has been having a tough time selling 747s. But for how long will the company keep trying?

In Norwegian Air Spat, European Union will Request Formal Arbitration

U.S. airlines may not like it, but there's a good chance Norwegian will win in arbitration.

Can Spaceships and Startups Attract Conventions to Albuquerque?

Albuquerque has a great opportunity to take advantage of New Mexico's high-tech knowledge base and the glam appeal of Virgin Galactic, but it needs to separate its messaging between the leisure and group markets.

5 Takeaways from JetBlue’s Earnings Call

JetBlue is an airline on the move. But will it eventually expand to Europe? It could happen - and relatively soon.

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

How Much It Pays to Book Direct Depends on the Hotel Brand

Not all hotel loyalty member rates are created equal, and it pays to read the fine print.

How United Airlines Is Turning Value Flyers Into First-Class Customers

Can we now say that the radical evolution of loyalty and premium upgrade is nearly complete?

For Web Redesign, EasyJet Looks To E-Commerce Firms for Inspiration

Given how crummy some airline websites are, it makes sense EasyJet is not looking to competitors for digital inspiration.