Original Disruptor Southwest Airlines Survives on Ruthless Business Savvy
P.E. Moskowitz, Skift
Southwest has survived by being different. That gets harder, but the lessons of its past success may help define its legacy. The Texas-based airline is one of the subjects in Skift’s recent sixth anniversary book, For the Long Haul, Lessons on Business Longevity, whose chapters we are excerpting for you here.
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