It looks like Southwest's controversially tame advertising campaign will need some major tweaks next year when the airline starts flying internationally.
TripAdvisor's acquisition of CruiseWise is great news for TripAdvisor subsidiary Cruise Critic, which is a leading cruise news and cruise-information site, but is hampered by an outdated user interface and bulletin-like forum technology. This acqui-hire will enable TripAdvisor to finally modernize Cruise Critic, a project that's probably been on the agenda for years.
A special welcome sign in the window isn’t necessary; hotels and businesses that show respect and serve all clients without bias will see a boost in profits and visitors regardless of where they're located.
Any corporation that jumps into a hot social issue risks alienating customers, but the conversational and personal nature of social media allow brands to take a chance on controversy.
Sao Paulo, Hong Kong, Lima, and Singapore are a few of the non-European cities that have entrant in the top 50, but the Euro-centric list could learn a few things from rival Michelin's focus, as well as fellow upstart The Miele Guide.