Southwest’s international ambitions: Largest domestic carrier goes global for first time
Photo Credit: The first Southwest Airlines 737-800 arrives in San Juan's Luis Muñoz Marín International Airport on April 15, 2013. Southwest Airlines
Skift Take
It looks like Southwest's controversially tame advertising campaign will need some major tweaks next year when the airline starts flying internationally.
Southwest Airlines, the carrier that promotes itself in its current and controversial advertising campaign as "America's largest domestic airline," is about to get undomesticated.
Last month, Southwest kicked off daily service from Orlando and Tampa to San Juan, its first flights outside the continental U.S. These flights supplement subsidiary AirTran's existing se
