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Eight ways airlines are using social media to humanize marketing
Tweets at passengers and sponsoring food trucks helps airlines soothe flyers bothered by crowded flights and hefty fees.
Samantha Shankman |
Saudis, Australians, and Chinese are world’s top travel spenders
Chinese travel spend is clearly on the rise, but this Visa study also found that easier bookings and increasing options are leading all tourists to allocate more money to more trips in the coming years.
Isaac John |
Airline capacity reductions felt across U.S. cities
When airlines reduce capacity it seems like a benign act, but not from the vantage of impacted cities, which suffer the consequences.
Linda Loyd |
Psy makes a tourism ad for South Korea: Gangnam Style and beyond
"Gangnam Style" was already an unofficial Korean tourism vehicle, so why not make it official? Tune in next month for the video clip.
Soo Kim |
Ryanair signs advertising contract to sell user data
Ryanair currently has bare-bones advertising on its own website, but it sees an opportunity to monetize customers and noncustomers visits to Ryanair.com by selling the data to advertisers. If you visit Ryanair.com, you have a marketing target on your back, but the airline's actions aren't much different from other carriers and hotels.
Dennis Schaal |
The world’s 15 most expensive taxi rides from the airport to a city
The report doesn't say, but the point is clear: Select the bus or subway whenever possible.
Flight attendants have the worst job in the travel industry, study says
The low ranking is given by a report that includes 200 jobs from all industries; flight attendants would be near the top of an industry-specific list that included Indian train toilet cleaners and Ryanair’s PR manager.
US Airways chooses CheapOair in first online partnership for premier seating sales
ChoiceSeats enables US Airways to fill more planes (with ancillary fees), and it is a humongous and growing revenue source for the airline.
Dennis Schaal |
Hotel giant Blackstone plots a future for Hilton — with billions in backup
Blackstone is a very savvy, metrics-oriented hotel investor, and with $10 billion available to invest in real estate, the world's largest hotel operator is a lodging force to be closely monitored. Despite its public company status, Blackstone is fairly tight-lipped about its strategy, and the industry awaits Blackstone's next chess move.
Dennis Schaal |