SkiftX

Tourism

Inside Spain’s Investment Strategy for Sustainable Tourism

Spain's record-breaking popularity has put it front and center in the fight for sustainability in travel. In response, the Spanish government, regional authorities, and local tourism companies have joined forces to realize a more sustainable tourism model.
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Experiences

How EF Adventures Plans to Lead the Adventure Travel Boom

Adventure travel is booming, but sizable portions of travelers feel existing options fail to blend adventure with local culture and education successfully. The newly launched EF Adventures aims to change that.
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Online Travel

Redefining Hotel Search for Travel’s Experiential Era

The newest generation of AI technology is unshackling the hospitality industry from traditional search and booking. Anna Jaffe, CEO at Mobi.ai, unpacks her predictions for search's future and how hotels can better understand travelers’ needs through natural language interfaces and innovative search capabilities.
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Partnerships

How Partnerships Power the Travel Economy

As travel rebounds, it's time to reassess what consumers, businesses, and governments need to keep the industry growing sustainably. The ecosystem’s health depends on partnerships that extend across the value chain.
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Travel Technology

New Report: How Hoteliers Can Navigate the Complex B2B Tech Ecosystem

How can hoteliers choose the right tech partnerships amid a plethora of options? A new study from ZS and the American Hotel and Lodging Association (AHLA) provides insights on how to select partnerships strategically and make informed tech investments that achieve results.
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Travel Technology

How Travel Brands Are Transforming TikTok Trends Into Real-World Getaways

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.
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