Megatrends 2023

Banks such as JPMorgan Chase, Capital One, and Citi already have the customer base to appeal to travelers with attractive booking offers, cash back, and points, without having to ante up big for marketing like online travel agencies and hotels. The prospects for banks, with a history of clunky travel portals, will hinge on value proposition, user experience and execution.

This year will be one of action for the travel industry on the climate. But don’t expect radical changes, rather incremental steps and greater alignment as the industry attempts to shake off its negative image.

The travel industry has acknowledged the pandemic led to a surge in people blending leisure with work. Now it’s got to figure out how to unravel the Great Merging to better serve this new and dynamic customer persona.

As we kick the year off with Megatrends next week, we're thrilled to bring a day of in-depth and thought-provoking conversations between industry leaders and Skift editors to travel leaders across the globe. Get a peak behind the curtain to what travel might look like in 2023 and beyond.