Megatrends 2023

Discover the top trends that will define the travel industry for the coming year.

Tourism

A Senior Expedia Exec Breaks Down Travel Trends for 2023

More people are willing to travel, and more people are willing to spend more on travel. Watch the conversation between Expedia Group expert Hari Nair and Skift founder and CEO Rafat Ali for overarching trends and impacts on travel.

A Senior Expedia Exec Breaks Down Travel Trends for 2023

Tourism

Border Bottlenecks Widen Travel’s Divide

Travel processing delays will stifle and restrict the international growth and connection ambitions of destinations, tour operators, event planners and other travel practitioners. They will have to adapt to the protracted loss of many markets in Africa, Asia and Latin America.

Border Bottlenecks Widen Travel’s Divide

Short-Term Rentals

Greater Price Transparency in Short-Term Rentals Will Catch Fire

After years of delay, guest sentiment pushed Airbnb into more transparent pricing. It’s great for the short-term rental sector, and many competitors large and small will have little choice but to follow.

Greater Price Transparency in Short-Term Rentals Will Catch Fire

Tourism

The Anywhere Traveler Puts New Destinations on the Map

Millennials now surpass Boomers as the largest sector of the U.S. population, giving rise to a new class of “anywhere travelers.” This group has a strong passion for experiences that taking them to less obvious destinations. These habits, in their own way a new form of balancing overtourism, will put new destinations in focus.

The Anywhere Traveler Puts New Destinations on the Map

Travel Technology

Travel Marketing Poised for Reboot From Generative AI

Like it or not, automation via artificial intelligence is coming to the creative side of the travel industry, first marketing and graphic design. Adapting to the inevitable change is key.

Travel Marketing Poised for Reboot From Generative AI

Tourism

Travelers Learn to Live With Permanxiety

Skift coined the term "permanxiety" in 2017 to describe how social, political, and climate turmoil is coloring consumer expectations, including for travel. Permanxiety has only been compounded since on the heels of war and a pandemic. Travel companies need to make sure newly upbeat services and messages aren't out of sync with the gloomy mood music in many travelers' heads.

Travelers Learn to Live With Permanxiety

Meetings

Planners Embrace Transformational Experience-First Events

As we look to the future, planning event experiences is not enough. The next iteration of creating events is considering people’s desire for self-improvement and transformation.

Planners Embrace Transformational Experience-First Events

Tour Operators

Tour Operators Embrace the Long-Elusive Software Solution

Tour operators have long been slow in making technology advances. But the pandemic finally drove them to quickly adopt the platforms necessary to ensure their survival coming out of a crisis that crippled their businesses.

Tour Operators Embrace the Long-Elusive Software Solution

Luxury

A New Super Luxury Goes a Step Further

A new tier of ultra-luxury has jumped out from the broader commoditized luxury category into a sphere of its own. Brands like Aman and Bvlgari Hotels are catering to the upper echelons of global wealth. As these top-of-the-strata services cost more than ever, an arms race is unfolding for the staff, product, and experience that can keep pace with lofty daily rates and steep checks.

A New Super Luxury Goes a Step Further

Hotels

The Changing Face of Human Capital in Travel

The labor vulnerabilities in travel that emerged from the shadows of the pandemic, from pilot shortages, to travel agents aging out, to low-earning wage workers choosing to opt out, have given rise to new strategies to fill the void.

The Changing Face of Human Capital in Travel