Partnerships

Partnerships

Skift Global Forum Video: Travel Loyalty’s Next Evolution

In this video from Skift Global Forum 2023, IAG Loyalty Chief Commercial Officer Rob McDonald discussed the expansion of loyalty programs and partnerships designed to boost customer engagement and put better data at companies’ fingertips.
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Media and PR

Skift Global Forum Video: Thinking Big and Bold About Marketing to Today’s Travelers

In this video from Skift Global Forum 2023, we hear from Meg Maginnis, head of travel industry advertising, Amazon Ads, and Amy Martin Ziegenfuss, chief marketing officer, Carnival Cruise Line, about leveraging deep consumer insights, out-of-the-box ad formats, and tentpole shopping moments to connect with modern travelers.
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Online Travel

New Trend Report: Unlocking the Connected Customer Trip

Travel insurance has become an unexpected linchpin in delivering a fully connected customer experience, helping travel providers offer more personalized purchasing options, balance self-service with the human touch, and open new avenues for lasting customer relationships.
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Online Travel

How Loyalty Innovation Is Fueling Travel’s Recovery

Travel brands have a unique opportunity to realize greater potential from their loyalty programs. Through creative merchandising that allows travelers to earn points and miles in different ways, they can grow ancillary revenue, build more meaningful customer relationships, and increase lifetime value.
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Hotels

How Hospitality Brands Can Scale Operations and Get Back to Growth, at the Right Cost

Cloud technology has revolutionized how hospitality brands can run efficient, cost-effective operations on a global scale. Centralized, intelligent systems provide data and insights to inform day-to-day decisions, giving people more power to predict and adjust their operations with the speed and agility that today’s volatile market demands.
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