Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Hopper Plans to Stay Private for Now With $5 Billion Valuation

Hopper has been making a go of things with varied degrees of success for 15 years and the company is now finding its stride. Being a private company has its allures, but you can bet that Hopper executives would jump at the right deal. Who wouldn't?
Online Travel

Google Sees Travel Searches Jump Sixfold Over Covid Rules Confusion

As travel demand picks up helter skelter, depending on the destination and trip mode, travel advertising has returned as a strong piece of Google's business. Among the companies that have emerged from the pandemic with momentum, you can place Google in the upper echelon.
Online Travel

Hopper Cancellation Policy Could Disrupt Short-Term Rentals

Hopper aims to be a big player in short-term rentals, and it's still under development cancel-for-any-reason feature could draw a ton of positive attention from hosts and guests. It could either mean a ton of red ink for Hopper or, if successful, spur competitors to scurry to offer knock-offs.