Accenture Looks to Reinvent Travel Loyalty for an Eco-Conscious World
Photo Credit: Travel brands should be focused on the conscious traveler, according to Accenture. Unsplash / Kristina Delp
Skift Take
Travel brands have little choice but to make a fresh start with their loyalty programs, because they can't keep on extending points and status forever.
Consulting company Accenture is helping its travel industry clients figure out what a loyalty program should now look like, because pre-pandemic notions of volume and frequency are poised to replaced by new forces.
Top of the list is sustainability, but factors including experiences, partnerships, retail collaborations and remote work also come into play. But until travel is restarted at scale, it’s too soon to make a call on which direction to head, Accenture’s global travel industry practice lead has warned.
Hotels and airlines in particular are still rethinking how to best engage with customers, and ultimately reward them — a topic raised by The Points Guy’s Brian Kelly duri
