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Pundits predicted that people would return to cities once the pandemic subsided. They have but non-urban stays are still a strong Airbnb category.

Meet Ask Skift 2.0 – your upgraded guide to smarter travel knowledge, powered by years of expertise and cutting-edge AI.

The travel industry is rapidly evolving, and the State of Travel 2024 report provides comprehensive insights into the key trends and shifts shaping its future.

For Rome's tourism chief, cracking down on short-term rentals and managing visitor traffic at Trevi Fountain are the top priorities when it comes to combatting overtourism.

Your awards program could benefit from a refresh to stay competitive and relevant. Here are 14 ways to help revitalize it.

How can hoteliers choose the right tech partnerships amid a plethora of options? A new study from ZS and the American Hotel and Lodging Association (AHLA) provides insights on how to select partnerships strategically and make informed tech investments that achieve results.

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

Travelers are increasingly eager to spend money on experiences than possessions, but that's far from the only reason why travel brands are eager to invest in the sector. They see an industry that's showing no signs of slowing down.

Gary Kelly has been a part of the Southwest family for almost four decades. Will his departure and that of six other board members be enough to keep Elliott happy?

Indonesia has imposed a moratorium on hotel and nightclub construction in Bali to curb overdevelopment and protect the island’s culture and environment.

It’s not too late to reserve your seat today for the most anticipated thought leadership conference in the travel industry: Skift Global Forum on September 17-19 in New York City.

Sales kickoffs (SKOs) start the engine for a productive year. Securing the right technology partner can ensure they reach their maximum potential and drive growth.