The State of Travel in 2024: Top 3 Charts

The travel industry has continued to thrive in 2024, with businesses experiencing healthy growth and strong profit margins. However, as the industry evolves, it faces new challenges and opportunities that will shape its future. The Skift Research team has released a comprehensive report featuring over 350 slides, detailing industry performance, consumer trends, and business shifts that will impact the travel landscape for years to come.

While the report covers a wide range of topics, I’ve selected three standout charts that showcase some of the most exciting trends and developments in travel today.

One of the most significant shifts we’ve observed is the growing focus on experiences over material goods. As consumers increasingly prioritize unique, memorable encounters over traditional travel consumption, the demand for experiential travel is skyrocketing. This shift is not just a pa