News

Skift Meetings launch

Apollo to Merge Emerald and Questex in $1.5 Billion Deal

By combining Emerald and Questex, the private equity firm will create a company with more than 160 events across North America. The deal underscores growing confidence in live events, but Apollo will need to prove that bigger truly means better for exhibitors and attendees.

AI Is Rewriting the Rules for Travel Distribution

Generative AI platforms now shape travel shortlists at the inspiration stage. With 94% of hotels invisible in AI search results, only a narrow set makes it into consideration. Brands not present in the media sources informing these tools risk being filtered out before booking even begins.
Sponsored