News

Brand USA To Launch Road Trips Campaign With Google

These Brand USA campaigns will be under great scrutiny from budget hawks in Congress, who would love to eliminate the countrywide promotional arm for U.S. tourism. The map/trip-planning idea sounds promising, but it all depends on its execution.

New Skift Report: The Rise of Local in Hospitality

The intersection of local doesn't just effect the hospitality industry, but also has implications for the local entertainment and arts scene, as well as creates the need for deeper tourism experiences. This is about remaining relevant for and attracting the next generation traveler.