Orbitz Launches Rewards Program To Push Hotels and Apps
Skift Take
Orbitz Rewards members aren't going to get huge savings initially, but they will be getting something right away. Whether this will be enough to be a meaningful boost to Orbitz's hotel ambitions remains to be seen.
Orbitz.com launched a rewards program geared to reduce its reliance on air bookings by providing incentives to book hotels, especially through its mobile apps.
Under the new Orbitz Rewards program, which launched today, users earn Orbucks in the following amounts: 5% when booking a hotel through Orbitz's mobile apps for iPhone, iPad and Android; 3% when purchasing a hotel stay through other channel
