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Sustainability is becoming an ever more pressing priority for hotels; however, it will take consumer demand and dollar signs to enact real change across the currently healthy industry.

Travel brands will work to drum up as many sales as possible in the next five weeks. When the holiday season ends, travel purchases tend to drop for one or two months.

Booking.com knows a few things about website creation and it plans on sharing these skills with hotels and becoming a key tech provider to them in the near future. The distribution business would still be primary, but Booking.com officials are bullish about its prospects in the B2B sector.

As consumers become more accustomed to personalizing their shoes, furniture and experiences, it is only logical that they come to expect similar service from high-end hotels. Which brands will be ready to assist them could impact their future.

This confirms U.S. travelers want something different when exploring Europe, and increasingly they're venturing to countries not known as tourism hotbeds. It's also noteworthy Chinese travelers follow this trend too, since they're still a relatively immature market looking to check off Europe's famous sites.

It's unlikely the DOT will be able to stall Norwegian Air International's foreign air carrier application for much longer, and then we'll see how much fare disruption is really in the carrier's arsenal.

We are somewhat surprised United isn't making people watch a video of CEO Jeff Smisek before every purchase.

Just like 30 years ago, Virgin Atlantic has taken established products and improved on them to create something unique. And, just like 30 years ago, we expect other airlines will rush to match Virgin Atlantic's new, enlightened standard.

Beyond the trust issue, Roomer's challenge is to publicize the service, scale it and to provide meaningful discounts off published rates in myriad markets on an everyday basis.

Like many industries, new digital tools are breaking down the barriers to entry for tour operators, creating a new breed of companies that explore destinations and attractions in more engaging and memorable formats.

Record U.S. visitation is a reflection of global tourism growth rather than a sign that America is doing something differently to attract more visitors. The good news is that visitation, and its economic boost, is expected to continue throughout 2015.

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