If you’re a travel or tourism brand, there’s a good chance your customers are on Twitter.

The platform, whose global user count is nearing 300 million, is a hotbed for travelers through all stages of a trip. From preplanning itineraries and posting inspirational destination photos, to directly tweeting a hotel about an in-room issue or request, travelers are more engaged socially than they’ve ever been before.

On November 19, Twitter Travel, the company’s travel and tourism vertical, hosted a webinar with Skift on how travel brands can effectively utilize the platform. The panelists share their extensive knowledge of Twitter, give a 360 degree view of the platform’s travel audience, share tools and case studies, and answer audience questions.

The webinar is available to stream below:
The slides are available here.

This content is created collaboratively in partnership with our sponsor, Twitter.