An Argument for Adding Sustainability to TripAdvisor Ratings
Skift Take
Sustainability is becoming an ever more pressing priority for hotels; however, it will take consumer demand and dollar signs to enact real change across the currently healthy industry.
As the global economy rebounds and tourism reaches record heights, hotels are boasting more occupied rooms and higher rates. This is giving the industry an opportunity to consider a looming concern: Sustainability, upon which the future of their business rests.
A recent campaign initiated by Nordic Comfort Hotel and Rainforest Foundation Norway seeks a modern-day solution to raising awareness of sustainability. The campaign’s goal is to push TripAdvisor to add sustainability as a rating choice in the same way that users rate service, food, value, and atmosphere.
“One small dot would mean that every hotel in the world would have to consider their soaps an
