Few companies believe that they can be everything to everyone, but that's exactly what Hilton is going after, by listening to its current and could-be guests for which products and experience to build upon.
By pooling resources, the national DMOs can build on each others' strengths and expand Europe's exposure for corporate travelers and meeting attendees beyond the traditional first-tier countries.
2015 will involve more nuanced and targeted marketing to Chinese travelers, and that reflects the ongoing diversity and fragmentation of China’s outbound market, according to these trends.
Google and Microsoft are teaming up against Marriott, Hilton and the rest of the hotel industry over travelers' rights to independent Wi-Fi access when they stay at or visit a hotel.