Good museums and attractions aren’t in competition with the digital realm.

The better ones embrace the capabilities of mobile devices and location-specific content to improve a visitor’s experience. Few know this better than the Metropolitan Museum of Art’s Chief Digital Officer, Sree Sreenivasan.

A pioneer in both digital and social media, Sreenivasan stepped into his role at the Met in August 2013 with a mandate to create a virtuous circle between real world and digital visitors.

In his presentation for the Skift Global Forum, Sreenivasan explains how he’s done just that, while also providing direction for other destinations and attractions trying to find their own way.

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Photo Credit: The Met's Sree Sreenivasan spoke at the Skift Global Forum in October. Skift