News
Reimagining the Airport Lounge Booking Experience via a Smartphone App
A smart move by LoungeBuddy to partner with a platform business travelers already use, and to create a system that's easy for staff to use so congestion can be prevented.
Dan Peltier |
Accor’s New Website Is a Cautionary Tale for Hotel Brands With Ambitious Web Plans
Accor is indicative of where hotel brands are headed as they attempt to engage bookers to start and end on a hotel's brand.com site. But it's doing so with content and features users have shown little to no interest in using.
Greg Oates |
Why Europe’s Small Flagship Airlines Should Act More Like Hotel Brands
Europe is fond of its national airlines, but carrying the ongoing burden of loss is out of the question. There's bound to be more market consolidation. Consolidating without destroying the unique cultural brand is an interesting approach to this dilemma.
Marisa Garcia |
Lonely Planet Buys Stake in Action Sports Media Company
Lonely Planet's ambitions go beyond the guidebook. But can it piece together a multi-media brand from all the parts it's collected up until now?
Jason Clampet |
Interview: Leading Hotels of the World CEO on Branding the Independents
Although there are seismic shifts in Leading Hotels' business caused by changing consumer behavior, marketing trends and booking habits, Teng is not concerned with major chains' entrance into the sector. He believes that his and similar organizations offer a specialty product that cannot be recreated for the masses.
Samantha Shankman |
Travel Resolutions for 2015: Skift Staff Picks
We also resolve to continue being the leading news and insight service for the global travel industry.
Jason Clampet |
JetBlue Wants to Teach Passengers How to Be Less Rude
Using humor to define its brand fits JetBlue, but we doubt this will reverse rude passenger behavior. Engaging with passengers on this troublesome topic, though, is a smart enhancement of the airline's social media strategy.
Marisa Garcia |
The Best Airlines and Airports for On-Time Performance in 2014
Punctuality is an aspect of the flight experience that really matters both to the passenger and airlines' bottom lines.
Dan Peltier |
Gogo’s In-Flight Wi-Fi Certificate Issue Is Attempt to Block Unauthorized Streaming
Gogo wants its Wi-Fi users to believe the notion that it is primarily monitoring customers' Internet usage to block improper video streaming to safeguard bandwidth and the browsing experience for everyone on the plane. Passengers who are aware of the controversy will have to decide if they trust Big Brother up in the air.
Marisa Garcia |
China’s Ctrip Acquires UK Aggregator Travelfusion
The acquisition should help Ctrip on both the airline and hotel sides of the technology equation.
Dennis Schaal |
An Open Letter to the Hotel Industry on Wi-Fi Jamming: Let It Go
Fair or not, the modern traveler judges hotels by their Wi-Fi forwardness. The American hotel industry has everything to lose and nothing to win in this fight, even if it wins a ruling by FCC.
Rafat Ali |