News

Megatrends 2015: Travel Brands Reimagine Themselves as Lifestyle Connoisseurs

Amid increased competition and more sophisticated marketing tools, a lifestyle brand that connects to travelers’ ideals of themselves and the world has become the one vehicle left for building a long-term meaningful relationship with customers. It will be the key differentiator for future generations and a staple of product development moving forward.

Singapore Airlines Debuts New Premium Economy With Social Media Treasure Hunt

We're a bit surprised by the color and trim choices, given the airline's palette and design scheme for the rest of the aircraft, but overall it's a great product. This should be a very nice option for passengers who want more than the airline's excellent boutique Economy class, but aren't ready to dish-out the fare for a Business class ticket.