TripAdvisor Acquires Personal Journal App Rove
Skift Take
This is a tiny acquisition for TripAdvisor to enhance the technology and features of its mobile apps.
TripAdvisor acquired a San Mateo, California startup ZeTrip, which offers Rove, a personal journal app founded in 2011.
The terms of the transaction, which occurred last month, were not disclosed.
Rove describes itself as an "automatic journal to remember your best memories," and gives
