Meetings and Events Industry News

The IMEX startup competition clearly needs a bigger forum, not to promote the event tech companies, but to showcase to more planners the potential hybrid event user experience of the future.

The new Fulcrum report gives tourism bureaus a better idea of the business challenges facing planners, and how they can help planners deliver better business performance without giving them a free handout.

Conference sessions that incorporate a second screen experience not only benefit the user, but the next generation qualitative analytics are now helping event organizers improve content strategy.

The 2016 meetings scene is all about making technology more seamless, user friendly and valuable for a broader spectrum of conference planners and attendees.

Growth — albeit modest — is better than negative territory when it comes to business travel. But it's hard to get too excited about "stable and steady" progress.

The value of this meetings industry trends list over others is that it profiles the major macro level trends, versus all of the ancillary micro trends which stem from them.

The Intel keynote at CES 2016 last week showed it's possible to keep audiences engaged for long periods of time by blending live experiences and virtual content with next generation technology.

This Tourism Australia project is a mashup of next-gen destination video marketing using GoPros, projection mapping, user-generated content, and social media influencers — and it didn't cost a lot to produce.

Although Manhattan continues to market successfully to meeting planners by promoting the city's iconic selling points, the most exciting spirit of innovation to create memorable events is in Brooklyn.