The Skift MeetingsIQ newsletter defines the future of meetings and events with an emphasis on disruptive strategies that improve knowledge sharing.

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The Future of Meetings

How Brooklyn’s Innovative Culture Is Driving the City’s Evolution as a Major Meetings Destination: Brooklyn is leveraging its hipster-y, creative, maker-culture mojo to develop an alternative events destination to Manhattan for next gen meetings and conventions. It’s all still very early, but a slew of edgy new group venues and 20 hotels in development are attracting the attention of national meeting planners seeking something beyond Manhattan’s conservative group infrastructure.

“The challenge in the world of conventions is delivering new experiences for attendees, because the standard hotel ballroom feels generic for a lot of people, and it can be difficult to roll our personality into that kind of environment,” says Elizabeth Osder, principle of The Osder Group, who developed the programming for Skift Global Forum at the Brooklyn Navy Yard last year. Read more at Skift

Social Quote of the Day

“Find out How to Stop Killing Post-Event Engagement: #Eventtech #Eventprofs #Meetingprofs” — @EventTechBrief on Twitter



Atlantic City Getting a Lifeline From Anime and Fan Conventions: In a city known primarily as a gambling destination, video gamers, comic book lovers, pop culture fans, and self-described geeks may seem an unlikely fit. But they have become the leading edge of the broader convention business that city leaders have long talked about. Read more at Skift

‘Clustering’ of Tech Events Delivers Scale-Up Benefits to Entrepreneurs in London: London Technology Week 2015 attracted 43,000 attendees to over 220 technology-related meetings and business events. London & Partners Director of Business Tourism Tracy Halliwell sees the event as an opportunity to create noise around London’s evolution into a global tech hub. Read more at International Meetings Review


The Hotel In-Room Tablet Isn’t Dead, It May Even Be Evolving: Aria Resort & Casino is outfitting all of its 4,004 rooms this week with new tablets developed by UK-based Crave Interactive, designed to provide better guest messaging and in-room ordering. Read more at Skift

Group and Meetings Impact Of Marriott/Starwood Combo: Meeting planners are comparing the Marriott acquisition to the consolidation in the airline industry. Those speculations are wrong. The business model of the hotel chains is very different than that of the airlines, because Marriott and Starwood own very few assets (less than 2% of North America inventory). Read more at Velvet Chainsaw

Events + Venues

5 New Travel Startups Streamlining Meetings and Events in 2016: These five companies are developing digital event platforms to make event planners’ work more streamlined and attendee networking more productive. Read more at Skift

The Best Conference You’ve Probably Never Heard Of: The e.g. conference was the brainchild of Richard Saul Wurman, founder of the TED conference, which Wurman sold in 2004 only to realize that he missed organizing conferences. Read more at Convene

Intel Shows Next-Gen Drones, 3D-Printed Sneakers and Lady Gaga at Consumer Electronics Show: Intel is creating instant 3D models of events so viewers can circle the action and view it from any angle. Red Bull Media House brought a tumbling artist whose movements were measured by Intel Curie tech and displayed on video screens. Read more at The Wall Street Journal

How One Conference Grew Its Footprint Through Co-Location: To grow its conference footprint, the Biomimicry Institute situated itself within the bigger, higher-profile environment of SXSW Eco. Read more at Convene


Skift MeetingsIQ is curated by Skift senior editor Greg Oates [[email protected]]. The newsletter is emailed every Wednesday.

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Photo credit: The new William Vale Hotel in Brooklyn is scheduled to open this spring. William Vale Hotel

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