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Meetings and Events Industry News

News, interviews, and coverage of the meetings and events industry, from in-person events to hybrid events to online events.

Get even more news about the business of meetings and events at Skift Meetings.

Meetings

Eventbrite Readies IPO After Period of Event Ticketing Consolidation

Eventbrite's rise has happened in tandem with that of the experience economy at large. Both the consumer and enterprise event technology sectors have thrived in recent years, with mobile tools redefining how people research and buy tickets to events.

Andrew Sheivachman, Skift | 6 years ago

Meetings

Evolving to Meet Event Planner Needs

An arms race is on in the event technology sector as established players look to take on Cvent while embracing emerging technologies. This is good news for meeting planners and other event professionals, bringing an array of choices to a sector that is consolidated at the top.

Andrew Sheivachman, Skift | 6 years ago

Meetings

Etouches Rebrands for Fresh Start in Crowded Event Tech Ecosystem

Aventri may sound kind of like an Italian resort town, but it does stand out among other event technology brands. It's hard to brand a platform that offers a suite of services in a sector defined by individual product offerings. We'll see how this works out, and what companies Aventri acquires in coming years.

Andrew Sheivachman, Skift | 6 years ago

Meetings

Accessibility That Goes Beyond the Event

It's one thing to make your event as accessible as possible, but the rest of the travel industry needs to do more to adequately present suitable options for every traveler. In a welcome development, online booking is finally placing a new focus on accessibility.

Andrew Sheivachman, Skift | 6 years ago

Meetings

How Events Can Demonstrate Strong Return on Investment

Making money is important for most events, but it isn't everything. Happy attendees and successful business outcomes can help move the needle for companies, even if an event itself isn't a huge moneymaker.

Andrew Sheivachman, Skift | 6 years ago

Meetings

Meeting Planners Still Struggle To Prove Return on Investment

Proving return on investment in the meetings and events space is not for the faint-hearted. It’s a difficult challenge, providing metrics for a host of areas from net revenue to attendee satisfaction. Yet planners are under growing pressure to meet the challenge.

Robin Amster, Skift | 6 years ago

Meetings

Selling Event Tickets on Social Media Is Here to Stay

Instagram already offers ticketing services in its app, and it seems like Snapchat is well on its way. Beyond selling tickets, though, both platforms are also jockeying to become the premier platform for augmented reality technology and content as the sector develops.

Andrew Sheivachman, Skift | 6 years ago

Meetings

Would You Buy Your Next Event Tickets on Instagram?

Engagement with social media for planners and marketers is moving beyond hashtags and sponsored posts into a competitive marketplace for digital ticket distribution. This won't really affect associations and B2B conferences immediately, but make sure to track the trend as consumer events experiment with distribution over social networks.

Andrew Sheivachman, Skift | 6 years ago

Meetings

Event Dining Costs and Complexity Rise in the Instagram Age

Dining has become an integral part of the travel experience in recent years while remaining somewhat secondary for many meetings and events. Events are now working to leverage quality food and beverage options without breaking the bank.

Andrew Sheivachman, Skift | 6 years ago

Meetings

Planners and Hotels Wrestle With Rising Costs as Event Dining Evolves

As social media shines a spotlight on dining experiences, delegate expectations are placing pressure on food and beverage budgets. Meeting organizers don’t just have to deal with allergies and intolerances; they also have to wow attendees while keeping costs under control.

Allan Leibowitz, Skift | 6 years ago