Selling Event Tickets on Social Media Is Here to Stay
Photo Caption: A fan holding up a phone at a concert. Instagram now allows events to sell tickets on its platform.
Skift Take
Instagram already offers ticketing services in its app, and it seems like Snapchat is well on its way. Beyond selling tickets, though, both platforms are also jockeying to become the premier platform for augmented reality technology and content as the sector develops.
Selling tickets to an event is a major challenge faced by event marketers, and it has become even more complicated in recent years as social networks have eaten up the time potential attendees would spend on more traditional channels.
This week I examined how the dominant social media platforms are allowing companies to sell tickets through their apps and the impact it could have on event sales efforts.
Augmented reality is also an issue here, because it is likely that the technology from one of these players becomes the go-to back-end service
