Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

Q&A: The Next Generation of Travel Protection Is Here

Travel’s little hiccups are no match for today’s smarter trip protection. With proactive perks and seamless support, travel brands are turning disruptions into moments of care and convenience.

Allianz Partners + Skift | 3 months ago

Skift Aviation Forum Video: Designing a Premium Lounge Experience for Today’s Traveler

In this video from Skift Aviation Forum 2024, Amy Bernard of American Express Travel discusses how the rising demand for premium experiences, personalized amenities, and best-in-class service is driving innovation in Centurion Lounges across airports globally.

American Express Travel + Skift | 3 months ago

Radisson Individuals Aims to Meet Demand for Local Character in Upper Upscale Hotels

Travelers are increasingly prioritizing authentic experiences over cookie-cutter luxury travel. Choice Hotels has relaunched Radisson Individuals to cater to this demand with accommodations that fuse local elements with upper upscale amenities.

Choice Hotels + Skift | 3 months ago

Live Tourism, Southwest's Resilience and Boeing's Rejection

Today's podcast looks at live tourism, Southwest's positive outlook, and Boeing's setback.

Elizabeth Casolo | 3 months ago

view of performers on stage and thousands of standing fans

Experiences

The Rise of Live Tourism: How Shared Experiences Shape Our Future

Traveling for music, sports, natural wonders – the experiences we share with others are a powerful force for connecting the world. We call it Live Tourism.

Rafat Ali | 3 months ago

Experiences

Taiwan's KKday Raises $70 Million: What's Next for This Travel Experiences Platform?

KKday’s latest funding is more than just a financial boost — it is a testament to the growing power of the experiences sector, which is transforming how travelers engage with and enjoy destinations.

Peden Doma Bhutia | 3 months ago

Cruises

Beyond Large Luxury Cruises: The Rise of Boutique Expeditionary Travel

There is a subset of luxury travelers who are taking to the water to find remote, interesting areas that aren’t mobbed. And increasingly, they aren’t opting for hyper-luxe, large scale cruises.

Colin Nagy | 3 months ago

Experiences

Snowboarding Soars, Boating Steadies, and Bicycling Stalls – A Decade of Trends in U.S. Recreation

It is fascinating to see what outdoor recreation activities say about American society at large, and how Covid changed some activities for a while, while some reverted back to mean.

Rafat Ali | 3 months ago

Experiences

AzgoXplore Launch: What This 'Skyscanner' for Attractions Is All About

With travel shifting to experiences, a tool to compare attractions makes perfect sense. The market is fragmented and competitive — and only the adaptable will thrive.

Peden Doma Bhutia | 3 months ago

Two people lying on spa beds and a masseuse standing

Experiences

The Wellness Travel Boom: Where the Opportunities Are

Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences, businesses across the travel value chain can take advantage.

Robin Gilbert-Jones | 3 months ago