Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

The Wellness Travel Boom: Where the Opportunities Are

Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences, businesses across the travel value chain can take advantage.
Experiences

Hotels Embrace the Shift Toward Cultural Experiences

Today’s travelers seek out cultural experiences, often choosing destinations that spark their curiosity. Hotel brands that empower guests to imagine themselves as locals will be well on their way to providing truly authentic cultural immersion.
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