Wyndham lanza un programa de fidelización de pago: 95 dólares al año a cambio de descuentos y un estatus superior

Key Points

• Wyndham launched a $95-per-year paid loyalty program, Wyndham Rewards Insider, offering hotel, flight, and cruise discounts, plus added perks like elevated loyalty status.
• The program is unique among major hotel groups for extending discounts beyond hotels to flights, cruises, and experiences, with technology partners supporting seamless booking and concierge services.
• Wyndham aims to drive member engagement and long-term demand rather than immediate profit, targeting a broad audience beyond frequent travelers with a simple, single-tier offer.

Summary

Wyndham has introduced Wyndham Rewards Insider, a $95-per-year paid loyalty program that grants U.S. customers access to discounts on hotels, flights, and cruises, as well as benefits like automatic gold status, concierge booking, and points for experiences. Unlike similar hotel programs, Wyndham's subscription extends perks beyond hotel stays and is designed to foster long-term engagement across more stages of travel. The company emphasizes simplicity, broad appeal, and member engagement over profit, aiming to stand out in a competitive market by leveraging technology and partnerships.