Grant Martin, Skift
Wyndham pulled an about-face on its award-winning loyalty program last week. Perhaps aligning every award room in the hotel's network to the same price wasn't sustainable after all.
6 months ago
Deanna Ting, Skift
Does this mean that Wyndham's experiment in creating a simple, straightforward loyalty program for the everyday traveler failed? Maybe, but not necessarily. It just means that there are some laws in travel loyalty programs that are there for a reason.
6 months ago
Deanna Ting, Skift
In the hospitality business, the big are getting bigger — and, we hope, getting smarter about how they communicate that to consumers, and how they keep their hotel owners and franchisees happy. This points transfer and status match between Wyndham and La Quinta is a good start.
1 year ago
Grant Martin, Skift
While a new branding campaign by Wyndham may foreshadow some turbulence ahead for the hotel group, on the surface it will make it easier to find and book network hotels.
1 year ago
Deanna Ting, Skift
When it comes to Wyndham finally offering loyalty program members discounted rates, it's always better late than never, right?
2 years ago
Sean O'Neill, Skift
Travel brands haven't innovated much when it comes to reward redemption. So kudos to Wyndham for gambling on something new. But their new auctions aren't without risk to the company.
2 years ago
Deanna Ting, Skift
Wyndham might not have 30 hotel brands like Marriott, but it does have the world's largest timeshare business and a pretty robust vacation rental business, too. Leveraging the power of all three of its businesses just makes us wonder: Why haven't they tried to do this before?
2 years ago
Deanna Ting, Skift
Wyndham Worldwide, like its peers, is betting big on loyalty, but unlike its peers, it plans on keeping its timeshare and vacation rental businesses all together, instead of spinning them off like others have.
3 years ago
Deanna Ting, Skift
This is a much smarter, more thought-out move on Wyndham Rewards' part, compared to its failed attempt to woo away Starwood Preferred Guest members a few weeks ago. Drawing on its parent company's strong portfolio of vacation rentals and timeshares gives Wyndham Rewards an edge in attracting travelers who desire a wider variety of accommodations when they travel.
3 years ago
Deanna Ting, Skift
This survey, which had Wyndham as its winner, only looked at the value you get when you redeem your points for free nights, and it didn't necessarily take into account other loyalty program perks or benefits that can transform a guest into a loyal customer.
3 years ago
Deanna Ting, Skift
Wyndham Rewards is now the latest hotel loyalty program to jump on the "experiences" and "membership levels" bandwagon. But will these new additions, especially the member levels, threaten to disrupt the program's more egalitarian approach to hotel loyalty? Probably not, as long as Wyndham sticks to keeping this program as simple and easy to understand as it has been since it launched last year.
3 years ago
Grant Martin, Skift
For now, all things seem to be coming up roses for the new Wyndham Rewards program. Provided their program stabilizes and builds trust with travelers, the loyalty members should come.
4 years ago