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North America & Caribbean

Tourism Marketing’s Fight for Survival Offers a Chance for Reinvention

Tourism Marketing’s Fight for Survival Offers a Chance for Reinvention

Rosie Spinks, Skift

There is simply no historical precedent for what the tourism marketing industry is currently going through. Some argue that makes it a perfect time for the industry to reinvent itself.

1 day ago

Coronavirus Ends Dreams to Hike Entire 2,200-Mile Appalachian Trail

Coronavirus Ends Dreams to Hike Entire 2,200-Mile Appalachian Trail

Sarah Blake Morgan, Associated Press

Even the remote stretches of the Maine-to-Georgia Appalachian Trail aren't enough to assuage concerns about the pandemic. The trail was closed last week, ending the ambitions of hikers looking to go the distance.

4 days ago

U.S. Travel Ad Spending Plunges 90 Percent in March

U.S. Travel Ad Spending Plunges 90 Percent in March

Sean O'Neill, Skift

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

6 days ago

Grand Canyon Still Open Despite Threats to Worker Safety

Grand Canyon Still Open Despite Threats to Worker Safety

Felicia Fonseca, Associated Press

It's odd that the only time the current administration is enthusiastic about open parks is during the current crisis. Shut them and keep people safe.

1 week ago

3 More National Parks Close as Coronavirus Precautions Grow

3 More National Parks Close as Coronavirus Precautions Grow

Brady McCombs, Associated Press

Even in the wide open spaces of national parks, people are at risk. Smart decision to close another three of these national treaures.

2 weeks ago

New Mexico Shuts Down New Tourism Campaign as Part of Detailed Plan

New Mexico Shuts Down New Tourism Campaign as Part of Detailed Plan

Russell Contreras, Associated Press

New Mexico's actions may just serve as a model for other states on the tourism front.

2 weeks ago

5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis

5 Tourism Promotion Campaigns Hitting the Right Notes in a Crisis

Rosie Spinks, Skift

It's a tough time for tourism marketers but going dark isn't necessarily required. Here are some examples of campaigns that are striking the proper tone.

2 weeks ago

An Event Tech Startup Is Helping Travel Companies Adapt Marketing During Crisis

An Event Tech Startup Is Helping Travel Companies Adapt Marketing During Crisis

Rosie Spinks, Skift

They say in every crisis there's opportunity. Event tech company OccassionGenius has found an unexpected way for travel companies to leverage its tech during the global shutdown.

2 weeks ago

California’s Visitor Economy Disappears as Shelter in Place Takes Hold

California’s Visitor Economy Disappears as Shelter in Place Takes Hold

Brian Melley, Associated Press

With California's 40 million residents told to stay indoors, the few tourists in California are regretting they came.

2 weeks ago

Some Beach and Mountain Destinations Now Dread Out-of-Town Visitors

Some Beach and Mountain Destinations Now Dread Out-of-Town Visitors

Wayne Parry, Associated Press

A reminder from the mayors of America's beach and mountain resort towns: Advisories against non-essential travel includes non-essential travel to their destinations.

3 weeks ago

Tourism Marketers Enter Wait-and-See Mode to Avoid Tone-Deaf Campaigns

Tourism Marketers Enter Wait-and-See Mode to Avoid Tone-Deaf Campaigns

Rosie Spinks, Skift

Tourism marketers can't run their campaigns as usual right now. But that doesn't mean they can't do anything. The challenge lies in finding the right tone — and the right timing.

3 weeks ago

Spring Break Faces Sobering Lockdown as Public Beaches Close in Florida

Spring Break Faces Sobering Lockdown as Public Beaches Close in Florida

Brad Brooks and Zachary Fagenson, Reuters

Right as spring break would normally be at its peak, gatherings of more than ten people were restricted in Miami.

3 weeks ago