Australia, NZ & South Pacific

Tourism Australia Bets Big on Old Movie Franchise and Croc Dundee Delivers

Tourism Australia Bets Big on Old Movie Franchise and Croc Dundee Delivers

Allan Leibowitz

Tourism Australia’s Super Bowl 2018 advertising campaign has been hailed as a marketing triumph. Now, it’s closely watching the booking to make sure it did the right thing by putting all its eggs in one basket.

2 months ago

New Zealand Lowers Forecast for Spending by Chinese Tourists

New Zealand Lowers Forecast for Spending by Chinese Tourists

Tracy Withers, Bloomberg

New Zealand has known about this slowdown for a while. Chinese tourists may not be every destination's cure-all and marketers may have to reexamine their target markets.

2 months ago

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

Dan Peltier, Skift

There's no way around it – Australia is one of the longest flights someone from the United States or Europe can take. But it's not necessarily the grueling journey many travelers fear, and Tourism Australia is telling them why the flight is worth it.

4 months ago

India’s Ola Enters Competitive Australian Ground Transport Market

India’s Ola Enters Competitive Australian Ground Transport Market

Allan Leibowitz, Skift

India’s Ola has started operations in two major Australian cities, following hot on the heels of Estonia’s Taxify. The newcomers are exploiting opportunities unlocked when Uber paved the way for increased competition in a market in the tight grip of taxi operators.

4 months ago

Australia’s Bet on Chinese Tourism Is Clear in a $5,888-Per-Night Hotel Room

Australia’s Bet on Chinese Tourism Is Clear in a $5,888-Per-Night Hotel Room

Angus Whitley, Bloomberg

Las Vegas likely isn't a huge draw for the Chinese gambler crowd, but a looming U.S.-China trade war won't hurt Australia's prospects of attracting more Chinese high-rollers.

4 months ago

Chinese Tourists Helped Turn Tasmania Into Australia’s Fastest-Growing Destination

Chinese Tourists Helped Turn Tasmania Into Australia’s Fastest-Growing Destination

Michael Heath, Bloomberg

If spending by overseas tourists in Tasmania is spiking, maybe Tourism Australia's latest ad campaign will help it ride that wave of success.

4 months ago

Australia Is Benefitting From a Rise in Chinese and Indian Tourists

Australia Is Benefitting From a Rise in Chinese and Indian Tourists

Michael Heath, Bloomberg

The growth of Chinese outbound tourism often dominates discussion but India is having its own boom.

5 months ago

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

Dan Peltier, Skift

A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception.

6 months ago

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Dan Peltier, Skift

Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?

6 months ago

Australia Tourism Poised to Capitalize on the Commonwealth Games

Australia Tourism Poised to Capitalize on the Commonwealth Games

Allan Leibowitz, Skift

Tourism on Australia’s Gold Coast is booming ahead of the April Commonwealth Games. The challenge for operators, buoyed by strong demand, is to deliver memorable experiences to justify the high rates — and stimulate demand after the athletes go home.

6 months ago

Bali Hotels Face Occupancy Crisis Because of Volcano in Busy Tourism Season

Bali Hotels Face Occupancy Crisis Because of Volcano in Busy Tourism Season

Harry Suhartono, Kyunghee Park and Yudith Ho, Bloomberg

The volcanic eruption in Iceland put that country on the world's tourism map. Bali is already well-known, and there is little positive fallout from the volcanic disruptions there.

7 months ago

Australian Tourists in Bali Stranded by Volcanic Smoke Seek Help

Australian Tourists in Bali Stranded by Volcanic Smoke Seek Help

Rod McGuirk, Associated Press

As volcano Mount Agung continues to spew ash into the atmosphere and winds change direction regularly, the situation remains a fluid one for stranded travelers. But the long-term impact on Balinese tourism will probably be small.

8 months ago