Australia, NZ & South Pacific

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How New Zealand’s Unique Approach to Hospitality Drives Group and Incentive Travel

How New Zealand’s Unique Approach to Hospitality Drives Group and Incentive Travel

Tourism New Zealand + Skift

Hospitality is ingrained into New Zealand’s culture, creating a destination committed to wowing group and incentive trip planners.

4 days ago

Australia’s Great Barrier Reef Shows Signs of Recovery After Die-Off

Australia’s Great Barrier Reef Shows Signs of Recovery After Die-Off

Colin Bertram, Bloomberg

The world's most famous attractions must already weigh the risks of overtourism, but the effects of climate change may be even harder to combat.

2 weeks ago

Battle for Air Supremacy on Key Australian Route Heats Up

Battle for Air Supremacy on Key Australian Route Heats Up

Allan Leibowitz, Skift

As the Air New Zealand-Virgin Australia alliance on services across the Tasman Sea comes to an end, Virgin will not take the snub from its Kiwi counterpart lying down. It is already flagging improved services and better frequent flyer rewards and trying to block rival Qantas from working with its former ally.

1 month ago

Tourism Australia Bets Big on Old Movie Franchise and Croc Dundee Delivers

Tourism Australia Bets Big on Old Movie Franchise and Croc Dundee Delivers

Allan Leibowitz

Tourism Australia’s Super Bowl 2018 advertising campaign has been hailed as a marketing triumph. Now, it’s closely watching the booking to make sure it did the right thing by putting all its eggs in one basket.

4 months ago

New Zealand Lowers Forecast for Spending by Chinese Tourists

New Zealand Lowers Forecast for Spending by Chinese Tourists

Tracy Withers, Bloomberg

New Zealand has known about this slowdown for a while. Chinese tourists may not be every destination's cure-all and marketers may have to reexamine their target markets.

5 months ago

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

Tourism Australia Deploys Influencers to Overcome Long Flight Stereotype

Dan Peltier, Skift

There's no way around it – Australia is one of the longest flights someone from the United States or Europe can take. But it's not necessarily the grueling journey many travelers fear, and Tourism Australia is telling them why the flight is worth it.

6 months ago

India’s Ola Enters Competitive Australian Ground Transport Market

India’s Ola Enters Competitive Australian Ground Transport Market

Allan Leibowitz, Skift

India’s Ola has started operations in two major Australian cities, following hot on the heels of Estonia’s Taxify. The newcomers are exploiting opportunities unlocked when Uber paved the way for increased competition in a market in the tight grip of taxi operators.

6 months ago

Australia’s Bet on Chinese Tourism Is Clear in a $5,888-Per-Night Hotel Room

Australia’s Bet on Chinese Tourism Is Clear in a $5,888-Per-Night Hotel Room

Angus Whitley, Bloomberg

Las Vegas likely isn't a huge draw for the Chinese gambler crowd, but a looming U.S.-China trade war won't hurt Australia's prospects of attracting more Chinese high-rollers.

6 months ago

Chinese Tourists Helped Turn Tasmania Into Australia’s Fastest-Growing Destination

Chinese Tourists Helped Turn Tasmania Into Australia’s Fastest-Growing Destination

Michael Heath, Bloomberg

If spending by overseas tourists in Tasmania is spiking, maybe Tourism Australia's latest ad campaign will help it ride that wave of success.

6 months ago

Australia Is Benefitting From a Rise in Chinese and Indian Tourists

Australia Is Benefitting From a Rise in Chinese and Indian Tourists

Michael Heath, Bloomberg

The growth of Chinese outbound tourism often dominates discussion but India is having its own boom.

7 months ago

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

Dan Peltier, Skift

A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception.

8 months ago

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Dan Peltier, Skift

Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?

8 months ago

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