TUI Adds Juniper Travel as New Experiences Distribution Partner

TUI, one of Europe’s leading tour operator groups, has extended its tours and activities distribution through Juniper Travel Technology.

Juniper, a travel tech company offering travel booking and management solutions, will integrate TUI’s portfolio of 88,000 excursions, activities, and attraction tickets in 100 countries, making it available for its clients of 270 travel and tourism companies.

The integration with Juniper Travel will “reach new customers based on their needs through seamless integration”, said Nishank Gopalkrishnan, chief business officer of TUI Musement. It expands TUI’s business to business strategy, both with companies in TUI’s established source markets such as the United Kingdom and Germany, and also with Juniper partners in southern Europe and LATAM as new markets for TUI.

TUI Musement reported a 33% increase in sales in the group’s third-quarter financial results. In 2022, TUI sold over seven million experiences.

Juan Mateos, Juniper Travel general manager, said its clients would have “frictionless access” to TUI’s experiences, initially available as a standalone catalog. In the future, it will be part of Juniper’s packaging and call center modules.